The Rolls-Royce of Mountain Bikes

Postcast and article by Noah Kagan | okdork.com

Yeti Cycles shouldn’t be around today.

Years ago, they were almost bankrupt — but today, they’re the Rolls-Royce of mountain bikes. 🚵

Their bikes have won best mountain bike of the year, professional competitions, and they built a brand that people LOVE.

Plus, their results are impressive. They’ve grown revenue 30% every year for five years in a row!

I wanted to know how they did it, so I invited Chris Conry, the co-founder of Yeti Cycles, to share his story.

You’ll learn:

How to decide which products to create for your brand
What Yeti does differently to recruit and hire the best team members who fit the brand
How Yeti built a much-loved brand — and became the “Rolls-Royce” of mountain bikes

Things we talk about in this episode:

Jeff Lenosky: Great mountain bike videos I enjoy on YouTube. Check out his channel.
Sonya Looney: Another great mountain bike YouTube channel I like. She does mountain bike coaching for NBA star Reggie Miller
Seth’s Bike Hacks: Growing a 600k YouTube Channel: My video with Seth from the popular mountain biking YouTube channel Seth’s Bike Hacks. We talk about how he grew his channel, plus more.
Yeti Switch Infinity suspension system: The suspension technology that Yeti invented. This was the successor to Switch, which came out in 2011.
Yeti Tribe: Yeti Cycles gatherings around the U.S. and the world.

<a href="https://www.yeticycles.com/" target="_blank" rel="noopener nofollow noreferrer" data-wpel-link="external">Yeti Cycles</a> shouldn’t be around today. Years ago, they were almost bankrupt — but today, they’re the Rolls-Royce of mountain bikes. 🚵 Their bikes have won best mountain bike of the year, professional competitions, and they built a brand that people LOVE. Plus, their results are impressive. They’ve grown revenue 30% every year for five years in a row! I wanted to know how they did it, so I invited Chris Conry, the co-founder of Yeti Cycles, to share his story. You’ll learn: <ol> <li>How to decide which products to create for your brand</li> <li>What Yeti does differently to recruit and hire the best team members who fit the brand</li> <li>How Yeti built a much-loved brand — and became the “Rolls-Royce” of mountain bikes</li> </ol> Things we talk about in this episode: <ul> <li><a href="https://www.youtube.com/channel/UCEP-XJQ983V8_3XpKU_-pRQ" target="_blank" rel="noopener nofollow noreferrer" data-wpel-link="external">Jeff Lenosky</a>: Great mountain bike videos I enjoy on YouTube. Check out his channel.</li> <li><a href="https://www.youtube.com/user/SonyaLooneyMTB" target="_blank" rel="noopener nofollow noreferrer" data-wpel-link="external">Sonya Looney</a>: Another great mountain bike YouTube channel I like. She does mountain bike coaching for NBA star Reggie Miller</li> <li><a href="https://www.youtube.com/watch?v=s9wR15e0qic" target="_blank" rel="noopener nofollow noreferrer" data-wpel-link="external">Seth’s Bike Hacks: Growing a 600k YouTube Channel</a>: My video with Seth from the popular mountain biking YouTube channel Seth’s Bike Hacks. We talk about how he grew his channel, plus more.</li> <li><a href="https://www.bikemag.com/gear-features/blueprint/exclusive-yeti-launches-new-switch-infinity-suspension-platform/" target="_blank" rel="noopener nofollow noreferrer" data-wpel-link="external">Yeti Switch Infinity suspension system</a>: The suspension technology that Yeti invented. This was the successor to Switch, which came out in 2011.</li> <li><a href="https://www.yeticycles.com/tribe" target="_blank" rel="noopener nofollow noreferrer" data-wpel-link="external">Yeti Tribe</a>: Yeti Cycles gatherings around the U.S. and the world.</li> </ul>