The Rolls-Royce of Mountain Bikes

Postcast and article by Noah Kagan | okdork.com

Yeti Cycles shouldn’t be around today.

Years ago, they were almost bankrupt — but today, they’re the Rolls-Royce of mountain bikes. 🚵

Their bikes have won best mountain bike of the year, professional competitions, and they built a brand that people LOVE.

Plus, their results are impressive. They’ve grown revenue 30% every year for five years in a row!

I wanted to know how they did it, so I invited Chris Conry, the co-founder of Yeti Cycles, to share his story.

You’ll learn:

  1. How to decide which products to create for your brand
  2. What Yeti does differently to recruit and hire the best team members who fit the brand
  3. How Yeti built a much-loved brand — and became the “Rolls-Royce” of mountain bikes

Things we talk about in this episode:

Posted on August 13, 2018 at 10:21 am
Nadine Scott | Category: Explore the McKenzie

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